A regular coffee consumer should be aware of the kind of coffee they are consuming. Fair trade coffee means that it has been procured through a process that meets the standards of fair trade. The organizations that deal with fair trade make sure that partnerships are created based on mutual trust, transparent exchange, and respect. This ensures more equity in terms of international trade. The purpose of these organizations is to make sure that coffee farmers get a better deal out selling their coffee.

If you are a coffee consumer who is conscientious as well, then you will opt for nothing but fair trade coffee. This kind of coffee is also great in quality because it is sourced from farmers who supply homegrown coffee that is totally organic. Plus, you feel good about helping people who supply this amazing beverage to you while enjoying the benefits of coffee.

Few Facts About Fair-Trade

Although you might be familiar with fair trade, you must not know the interesting wealth of information it holds within. Let us see what facts are associated with fair trade:

  1. Mexican coffee farmers faced a huge crisis in the year 1988 which led the coffee prices to fall dramatically. The result of this crisis was a fair trade in coffee.
  2. Presently, about 795,000 coffee farmers are under fair trade who work in 30 countries all over the world. The largest producer of fair trade coffee is Columbian.
  3. The first fair trade brand in coffee which made it big was Cafedirect. This brand was started in the UK in the year 1991. This was a huge step in the fair trade sector and made way for more brands to work directly with coffee farmers.
  4. Almost 25% of the fair trade premium is spent by coffee farmers to boost the quality and the growth of coffee. During the span on the last three years, coffee certified by fair trade has won 28 Great Taste Awards.
  5. Fairtrade coffee is higher in price than regular coffee, as research done by Harvard University claims. However, incomes of the coffee farmers in Nicaragua, Peru, and Guatemala have also improved a lot.

Customers’ Response

We often choose the easier way out of everything. Unfortunately, not a lot of customers, even today, support fair trade coffee because of its higher price. An average of 46% of European coffee consumers seemed to be willing to pay the extra price for products that are ethical. But among them, most of the people did not want to pay the 27% premium that comes with fair trade coffee.

Just being big consumers and having a hot, steaming cup of coffee sitting in the comfort of our homes is not enough. In order to avoid another coffee crisis, we have to support fair trade. After all, you do not want your dear old coffee to go through another market breakdown, which will result in its unavailability. We all love our coffee too much to let that happen. So, go fair trade!