Starbucks Coffee
The first retail store of Starbucks opened up in Seattle in 1971 by three friends: writer Gordon Bowker, history teacher Zev Siegl and English teacher Jerry Baldwin. All three were studying in San Francisco and were inspired to sell the best coffee beans and equipment after they learned some tricks of the trade under Alfred Peet, a coffee roasting entrepreneur.
The first Starbucks store was opened in 1971 and sold roasted whole coffee beans until 1976. Soon, they shifted their store nearby and began selling espresso coffee as well in 1986. The very next year, Howard Schultz bought the company from the three owners and began expanding the business by opening new outlets outside Seattle. Till 1989, there were over 46 new stores and the company was roasting close to two million pounds of coffee in a single year.
But later, Schultz began to feel the pressure to start more stores under public pressure. So by 1992, the company had opened more than 135 outlets with the yearly revenues amounting to $72 million. That same year, Schultz put up Starbucks for the Initial Public Offering on the NASDAQ Stock Exchange.
Soon, Starbuck’s market value rose to $271 million. So, Schultz sold 12% of the company for $25 million to raise the revenue needed for doubling its outlets. The company was able to open its first store outside America in Tokyo, Japan in 1996.
Schultz bought Seattle Coffee Company in 1998 for $83 million. In 2003, Starbucks acquired Seattle’s Best Coffee and Torrefazione Italia for $72 million. By doing this, Schultz was able to create about 150 stores to work with. The company opened its first store in Russia in 2012. By 2013, Starbucks was operating worldwide with a renewed focus of opening stores in South American and South Asian countries.
After getting popular for selling coffee varieties worldwide, the company began selling other hot and cold beverages, snacks, pastries, and sandwiches. With a focus on the local flavor and culture, the company also began selling ice cream, films, and music, whichever was available locally.
From selling roasted coffee beans in 1970 to having a net income of more than a billion dollars, Howard Schultz has contributed significantly to the aggressive growth rate to reach where it is today. Starbucks has experienced a growth rate of 38% in 2012 and has not shown any signs of slowing down at all.
Why Starbucks Coffee?
From the above, we have come to know that Starbucks never stopped developing. The company introduces new coffee beverages and drinks, in addition to advanced mobile solutions, to provide a unique and enhanced experience for the customers. Whatever your mood is, Starbucks has you covered. The year-long menu contains drinks like caramel iced coffees, caramel macchiatos, and mocha frappuccinos. The Starbucks menu will satisfy all your cravings.
With multiple muffins and sandwiches, coupled with comfortable chairs, Starbucks has also become one of the best places to study. This is because you can eat, drink and study, all at the same time. The company also has a rewards system, where you can rack up starts for every purchase you make after you download the official Starbucks app.
Starbucks debuts a new drink after every couple of months as well. One of the newest addition is Pink Drink. You also have the option of choosing between limited time offers like the tuxedo collection and the molten chocolate drinks. The company is always creating new drinks and makes sure that the customers never get bored or run out of options.
Being a responsible company
Ever since opening the first Starbucks outlet in 1971, the company has dedicated itself into earning the respect and the trust of the neighbors, partners, employees and the customers. The company believes in the importance of caring for the planet and working and encouraging others to do as well. As Starbucks is a company that depends on agricultural products, it makes quite some sense to do so.
When it comes to recycling, Starbucks is making big signs of progress. They are currently trying to develop cups that are environmentally friendly and working hard to expand the recycling program to reduce waste as much as possible. The company is also proud of the work being done to become an energy efficient firm and are committed to further minimize the usage and make use of renewable sources of energy.
Starbucks coffee menu
Starbucks has about 22 different types of drinks on its ever-changing menu and more than 50 food materials that can be customized in infinite ways. Some of the most common ones include:
Starbucks Italian Roast
This roast is a robustly sweet and bold coffee. It is made from the most ethically sourced Arabica coffee seeds. You do not even have to spend your time to make it. All you need to do is tear open the packet and add hot water. Once the coffee is brewed for about ten seconds, simply stir and enjoy.
Starbucks Colombia
The beans for this coffee has been collected from the Andes mountains, in a landscape that is surrounded by volcanoes. This marvel has a very robust flavor and a juicy feel. It is the testament of the richness of the volcanic soil. It has a remarkable finish and has small hints of walnuts.
Starbucks Sumatra
This blend of coffee is the one that most people enjoy at home. This single-origin offering has a buttery and full body with no acidity. Its flavors and intensity tend to linger on your tongue. It is very delicious and has an earthy aroma and concentrated herbal notes.
Starbucks Kenya
This is one of the most beloved coffee blends of Starbucks. It is instantly recognizable to many fans and stays true to the qualities of authentic Kenyan coffee. It has a very citric flavor, mostly grapefruit but at times orange tart and lemon as well. Its bright acidity makes it perfect during summer months if ice is added.
Starbucks India Estates Blend
This blend will bring you the taste of India. It is the first coffee from the country and cultivated in the lush coffee farms in Karnataka, in harmony with nature. It has a distinctive complexity – a chocolaty mouthfeel, hints of citrus and lush herbal notes. This is definitely one of the finest blends of coffee.
Starbucks is also known for developing the most delicious selection of food options for its customers. The food is made by hand and from the highest-quality raw materials. You have a lot of options to choose from like desserts, croissants, muffins, cookies, wra[s, fruits and parfait, and sandwiches.
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